Lucky Dime Swim
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CHERRY BOMB

our first collection for all the dimes out there...

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Are you a dime because you look like a 10 to me

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your moms favorite surf brand is back

Introducing our bestsellers

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New Arrivals

Instant classics

Meet the essentials of a better wardrobe

Designed in styles and tones that endure the passing of time and the passing of fickle trends.

Built for longevity and rooted in practicality, these pieces accompany you through every journey - whether close to home or around the world.

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